Bronx Zoo - Bootique
We took the magic of Boo At The Zoo and brought it to Manhattan’s trendy Lower East Side, opening the Bronx Zoo’s first ever experimental pop-up space. We called it the Bronx Zoo Bootique.
Nominated: Shorty Awards
Challenge
Boo at the Zoo had been a tradition for years, but attendance was dropping.
Goal
We needed to drive attendance and attract a new audience.
Strategy
We created a campaign that added a unique twist to the familiar question, “What are you going to be for Halloween?” We also created the zoo’s first-ever experiential pop-up space, appealing to the younger influencer audience. Attendance increased 13% compared to the previous year and the Bronx Zoo saw a 20% increase in total revenue — the highest in over six years
Case Study
