Road to the Super Bowl
It’s a long journey to the Super Bowl so you better bring as many snacks and drinks as possible.
Featured on: The Today Show, Adweek, The Drum, Mashed
Challenge
To bring together Pepsi beverages and Frito-Lay snacks for the first time ever in one campaign.
Goal
Build excitement before the Super Bowl and help consumers prepare for the big game with drinks and snacks.
Strategy
Feature NFL legends on the ultimate road trip to the Super Bowl. Their journey is fueled with snacks, drinks and comedic pit stops along the way.
Longform Spot
