HelloFresh -Cooking Healthy Doesn't Have
to be a Full
Time Job
Showing the ridiculous lengths people go to cook healthier meals. If only they could get a box that saves time and comes with delicious recipes...
Featured on: Ads of the World
Challenge
Move HelloFresh beyond its reputation as just another player in the crowded meal kit market, and get them a seat at the head of the table and overtake Blue Apron as the leader.
Goal
Position HelloFresh as the clear and easy choice for busy families who want to eat healthier.
Strategy
Created a campaign that shows how cooking healthy doesn’t have to be as hard as everyone thinks.
TV
