Partnership to
End Addiction
We wanted to create an impactful campaign that focused on the divide that separates families from drug and alcohol use. Our launch campaign for the newly-formed Partnership to End Addiction delivered a much-needed message of hope and connection.
Featured on: Campaign US, iHeartRadio, SHOOTonline, Muse by Clio, LBBOnline, Adweek Ad of the Day
Recognition:
Cannes Lions - Shortlisted
CLIO - Bronze Award (x2)
Webbys - People's Voice Winner
One Show - Shortlisted
Challenge
The Center on Addiction and Partnership for Drug-Free Kids merged to form the Partnership to End Addiction, but very few people knew about the organization and their mission.
Goal
Build awareness of the newly-formed organization so families affected by substance use know where to turn for help.
Strategy
Drug and alcohol use can create a distance between family members. We showed parents that they’re not in this alone. The Partnership can help families reconnect.
Start with Connection
Print and Digital
Music
The campaign hit close to home for The Lumineers, who contributed their powerful track, “Salt and the Sea.”
Process
Teaming up with the talented animation house Bonfire NYC we brought our campaign to life.
