Challenge
To the creative community, “stock” is a dirty word associated with bland, poor-quality content. It was difficult for Shutterstock to overcome this negative perception with the word “stock” right in their name.
Goal
Create buzz by showcasing Shutterstock’s library of high-quality assets.
Strategy
Tapping into pop culture with the release of the final season of Game of Thrones, we carefully curated Shutterstock’s vast collection to showcase the striking footage of chair options available that no one has to lose their head over.
