A Real Problem
We created a custom bag for Women’s Equality Day to shine a light on the gender pay gap.
Challenge
Stacy’s - a women owned brand wanted to shed light on the pay gap for Women’s Equality Day.
Goal
Help build awareness about the gender pay gap.
Strategy
Create a fake bag with less product for the same price to parallel how women are paid less for the same work.
Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Senior Writer: Sadie Thow
Senior Art Director: Tina Goreng