My WW from Weight Watchers
We worked with Oprah and real WW members to launch the new myWW program. Bet you didn’t know Oprah is a pretty big fan of bread.
Featured on: Campaign US
Challenge
Free app-based weight loss programs were adding to a cluttered marketplace, and newly-rebranded WW (formerly Weight Watchers) faced pressure to prove its value and remain on top.
Goal
Generate excitement surrounding the new myWW program and its app-based personal assessment, which matches you with a proven weight loss plan.
Strategy
We introduced the new program by creating relatable personas based on personal assessment questions. No matter what type of person you are, there’s a plan that will work for you.
TV Spots
