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WW- #BetterTogether

Reimagining a campaign for a nation stuck at home. As the world began to shut down people were full of stress and anxiety which led to overeating while quarantine prevented regular exercise and movement. By tapping into WW’s Instagram community, we showed how current members used WW’s tools to eat well, move more, and stay connected during a time that was unpredictable.

Featured on: The Drum


Challenge

The COVID-19 pandemic shook the world and forced people to stay inside. These circumstances led to overeating, lack of exercise, and high levels of stress.

Goal

Help people see WW as more than just a weight loss brand. WW’s program, tools and community can help you make better choices to improve your overall health.

Strategy

We tapped into WW’s Instagram community to show how current members are using WW’s tools to eat well, move more, and stay connected.


TV


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