WW x James Corden
After only 3 months on WW, James Corden is finding huge success. We created this campaign to celebrate his new weight loss and spread the word about how much he believes in the program.
Featured on: People
Challenge
WW wanted to quickly announce their newest member and his initial success as the kickoff to their Spring season.
Goal
Announce James Corden as WW’s new global ambassador and share the Emmy award-winning show host’s weight loss achievement after being on the program for a short period of time.
Strategy
With a remote director and small crew, we quickly filmed James Corden’s enthusiasm and comedic charm for the WW holistic program and motivated others to join.
TV Spots
Longform Video
To show the science behind WW in an engaging way, we had James Corden meet with a WW scientist to ask all his burning questions about the program and why it’s working for him.
